11A – Idea Napkin No. 1
1. Hi! My name is Isabella Munoz and I'm a junior at the University of Florida. My major is in Business Administration with a specialization in communication studies. One of the talents that I think is most valuable to me in a business sense is my creativity. As I mentioned in a past post, I started an online shop with t-shirts design and prints with my artwork. I was also in charge of the marketing aspect of our shop and that's how my passion for marketing came to be. I would put the same amount of passion into this project as well. I've been working in the food industry since I was 15 or 16 years old so this idea means a lot to me. Hypothetically if this business was created, it would most likely start as a side project in my free time. I would probably continue this way until I can properly sustain myself from this business.
2. The product I will be providing is for restaurants that need improvement in their dishwashing procedures at an affordable cost. Hopefully, my product will be an affordable alternative to establishments that can not afford a commercial dishwasher. Essentially, the product will be a more refined version of a plastic apron that most restaurants provide for dishwashers. The apron will be made out of neoprene and a plastic lining as well as shoe cover made out of the same materials. This will protect the employee's sneakers and uniforms from getting wet from doing dishes.
3. I believe most of my potential customers will be owners or managers of local chain restaurants and family-owned restaurants. I would say that these restaurants will most likely be in more suburban areas. As I mentioned before, the majority of the restaurants would have to be dine-in orders since the means more dishware. The factor that all my customers will have in common is not having the budget to purchase a commercial dishwasher machine; hence, why they are seeking an alternative.
4. These restaurants will care because it will improve the working conditions for their workers. From my research and my own personal experience. working for smaller establishments usually means that your job entitles a little bit of everything. Therefore, doing dishes won't be the only thing you are getting done that shift. That's why employees may be upset when they have to return to another responsibility at their jobs like cashiering or serving in a wet uniform and shoes. Purchasing a product like this is affordable and we probably boost employee morale. Employees will be most enthusiastic about working there shift if they know that they would be soaked by the end of it. Consequently, this will result in lower employee turn over, which will save the restaurant even more money.
5. I think the thing that separates me from everyone else is that its a familiar idea that people can relate too. My product isn't an overly complicated product to understand so there wouldn't be so much risk and deliberation to purchase it over another alternative. I believe the simplicity in my product is what makes it different from anything else.
These five elements fit together very well in my opinion. Evaluating these aspects made me realize how simple and practical my product is and how I should use that to my advantage. Restaurants may not want to commit to purchasing a commercial dishwasher but the need to improve their situation doesn't go away. Hence, why I believe a new and improved product of an apron and shoe covers that they probably already have or know about would be successful.
2. The product I will be providing is for restaurants that need improvement in their dishwashing procedures at an affordable cost. Hopefully, my product will be an affordable alternative to establishments that can not afford a commercial dishwasher. Essentially, the product will be a more refined version of a plastic apron that most restaurants provide for dishwashers. The apron will be made out of neoprene and a plastic lining as well as shoe cover made out of the same materials. This will protect the employee's sneakers and uniforms from getting wet from doing dishes.
3. I believe most of my potential customers will be owners or managers of local chain restaurants and family-owned restaurants. I would say that these restaurants will most likely be in more suburban areas. As I mentioned before, the majority of the restaurants would have to be dine-in orders since the means more dishware. The factor that all my customers will have in common is not having the budget to purchase a commercial dishwasher machine; hence, why they are seeking an alternative.
4. These restaurants will care because it will improve the working conditions for their workers. From my research and my own personal experience. working for smaller establishments usually means that your job entitles a little bit of everything. Therefore, doing dishes won't be the only thing you are getting done that shift. That's why employees may be upset when they have to return to another responsibility at their jobs like cashiering or serving in a wet uniform and shoes. Purchasing a product like this is affordable and we probably boost employee morale. Employees will be most enthusiastic about working there shift if they know that they would be soaked by the end of it. Consequently, this will result in lower employee turn over, which will save the restaurant even more money.
5. I think the thing that separates me from everyone else is that its a familiar idea that people can relate too. My product isn't an overly complicated product to understand so there wouldn't be so much risk and deliberation to purchase it over another alternative. I believe the simplicity in my product is what makes it different from anything else.
These five elements fit together very well in my opinion. Evaluating these aspects made me realize how simple and practical my product is and how I should use that to my advantage. Restaurants may not want to commit to purchasing a commercial dishwasher but the need to improve their situation doesn't go away. Hence, why I believe a new and improved product of an apron and shoe covers that they probably already have or know about would be successful.
Hi, Isabella! I enjoyed reading your blog post for this assignment. I agree that the elements of your idea napkin work well together. Your passion for marketing and sentiments for working in the food industry is evident in your idea napkin. I had a similar experience when I evaluated the elements of my idea napkin. When I reflected on the elements of my idea napkin, it also made me think about how practical my product is. Overall, great job!
ReplyDeleteHello Isabella,
ReplyDeleteI really enjoyed reading your blog post about your idea napkin. I especially liked how you decided to focus on the "dine-in" sector of the market for your product. However, I believe your product actually has further use outside of the restaurant industry, specifically in the home-goods sector. Expanding your total market would really help generate new streams of revenue, as well as open new doors for making product variations for different end users. Lastly, you did a great job at evaluating the practicality of your product. Excellent post!
Hey Isabella,
ReplyDeleteYour blog post was very interesting. I love how you are passionate for what you are doing. I think you did a great job evaluating and realizing the strengths of your idea as well as the weaknesses. I agree that the elements fit well together and that you really looked into how each connected. Overall, great job and I can't wait to see where your project will go!